Emil
Anton

Decades of insights, decoded.

Founder and CEO of Alux, the #1 app for founders and CEOs. My videos have almost 1 billion views. Now I'm writing my first book, Rich Rules.

Book Emil to speak Read the first chapters

Emil Anton, founder and CEO of Alux and author of Rich Rules, studio portrait

TIMEWorld's Top EdTech Companies 2026

~1Bviews on videos I wrote

#1app for founders and CEOs

Praise for Alux

“Amazing app. This is probably the next evolution of personal development.”Kevin Harrington, Original Shark, Shark Tank

“Practical, sharp and to the point. It’s like having a board of advisors on demand.”Daniel V., Founder, SaaS Startup

A bottle of water costs a dollar at the corner store. At the airport it’s four. Same water. The only thing that changed is the room.

Emil Anton has spent a decade writing the Alux videos on how fortunes are built, watched almost 1 billion times. He is the founder and CEO of Alux.

ISBN 000-0-000-00000-0
$00.00

EMIL ANTONRICH RULES

Rich Rules

Coming soon

The hidden patterns behind every self-made fortune. Vote on the cover below and I will email you the first chapters of Rich Rules, free. Read the opening of Rule 1 →

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Pre-order soon onAmazon Audible Barnes & Noble

ALUX

The #1 app for founders and CEOs.

Daily 10-minute coaching sessions from world-class business coaches. One of TIME's World's Top EdTech Companies of 2026, and named Best Luxury Lifestyle App in North America. I founded Alux and lead the team that builds it.

Download on theApp Store Get it onGoogle Play

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Book Emil to speak

Keynotes, fireside chats and workshops for founders, companies and conferences.

Emil Anton speaking on stage at Chamonix Crypto Summit — On stage at Chamonix Crypto Summit

Reinvent Yourself With Crypto 2021 speaker lineup: Daymond John, Akon, Elena Cardone, Emil Anton and more — Speaking alongside Daymond John and Akon, Miami, 2021

With Gary Vaynerchuk at Brand Minds, 2022

Emil Anton with Jordan Peterson — With Jordan Peterson

How wealth is really builtThe rules behind Rich Rules.
Building a media brandWriting videos with almost 1 billion views.
From audience to productBuilding the #1 app for founders and CEOs.

Past stagesReinvent Yourself With Crypto, Miami, 2021On the lineup with Daymond John, Akon and Elena CardoneChamonix Crypto Summit

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Press and awards

Full press kit →

Featured in HNST Magazine, 2022

TIME World's Top EdTech CompaniesAlux, #114 of 500, 2026 Under 30Business Elite Awards, 2020 TASTE Award, Best Series PilotWorld of Alux, 2020

Best Luxury Lifestyle App, North AmericaAlux app, 2026

Featured inJustLuxe Luxury Lifestyle Awards

World of ALUX

Our luxury travel series on YouTube, winner of the TASTE Award for Best Series Pilot.

Watch the series →

Inside a $21 Million Wine Collection

MILAN: Luxury Travel Guide

Inside the No.1 Hotel in the World ($15,000/Night)

About Emil

Emil Anton is the founder and CEO of Alux, the #1 app for founders and CEOs and one of TIME's World's Top EdTech Companies of 2026. He founded Alux in 2013, and the videos he has written for its YouTube channel have reached almost 1 billion views. He is writing his first book, Rich Rules. Based between Miami, FL and Bucharest, Romania. Full bio and press kit →

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