About
Emil

Emil Anton is the founder and CEO of Alux, the #1 app for founders and CEOs.

He started Alux in 2013 as a website about luxury, wealth and success, and built it into a YouTube channel whose videos have reached almost 1 billion views. Emil writes the channel's Sunday Motivational Videos. The most watched of them, including 15 Assets That Are Making People Rich and 15 Things Poor People Waste Money On, have each been viewed millions of times.

From that audience, Emil and his team built the Alux app: daily 10-minute coaching sessions from world-class business coaches, made for founders, CEOs and ambitious professionals. TIME and Statista ranked Alux #114 on their list of the World's Top EdTech Companies of 2026. Alux.com was named Best Luxury Website in the World in 2022, and the Alux app was named Best Luxury Lifestyle App in North America in 2026.

Emil created World of Alux, an original TV pilot that won Best Series Pilot at the 11th Annual TASTE Awards in 2020. The same year, he was named to the Business Elite Awards Under 30 list.

He is writing his first book, Rich Rules, on the hidden patterns behind every self-made fortune. He speaks at conferences and companies on how wealth is really built, how to build a media brand, and how to turn an audience into a product. He has spoken at Reinvent Yourself With Crypto in Miami, on a 2021 lineup with Daymond John and Akon, and at the Chamonix Crypto Summit.

Emil studied Business Administration at the Bucharest University of Economic Studies and is based between Miami, FL and Bucharest, Romania.